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Joseph J. Sinapi Jr

Allure of the Seas $100 Million Amplification


Allure of the Seas 100 Million Amplification

Royal Caribbean's Allure of the Seas Set for $100 Million Transformation: A Gamechanger for European and Caribbean Vacations in 2025


Vacationers can start planning their next European adventure as Royal Caribbean International prepares to debut a newly amplified Allure of the Seas in April 2025. This game-changing ship is set to receive a stunning $100 million makeover, making it the must-see vacation experience of the summer. With more than 35 dining and drinking options, new onboard thrills, and luxurious relaxation spots, Allure of the Seas is poised to offer an unparalleled journey through some of Europe’s most iconic destinations.


A Bold New Vision for Allure of the Seas

Royal Caribbean is pulling out all the stops with the revitalization of Allure of the Seas. The ship will feature an array of new experiences designed to delight every type of traveler. From the vibrant nightlife to adrenaline-pumping activities and serene relaxation spots, Allure promises to elevate the cruise experience.

Jay Schneider, Chief Product Innovation Officer at Royal Caribbean International, expressed his excitement about the transformation: "From the new Icon and Utopia of the Seas to now the more than $100 million transformation of Allure of the Seas, we’ve upped the ante threefold on the different ways vacationers can get away and make memories with Royal Caribbean."


Thrills and Chills Await

The reimagined Caribbean pool deck will be a hub of activity, featuring resort-style pools, casitas, in-pool loungers, and daybeds. Adults looking for a quieter escape can retreat to the Solarium, which is complete with new features, Samba Grill, and dedicated bars. The Perfect Storm waterslides and the Ultimate Abyss, a thrilling 10-story dry slide, are set to provide endless excitement for thrill-seekers of all ages. For the younger crowd, Splashaway Bay offers slides, water cannons, and fountains, ensuring that even the littlest adventurers have a blast.


New Thrill and Chills on the new Resort Deck:

  • El Loco Fresh

  • Samba Grill

  • Perfect Storm Waterslides

  • The Ultimate Abyss

  • The Lime and Coconut Bar

  • Casitas

  • In Pool Loungers

  • Splashaway Bay




Dining and Entertainment Reimagined

Allure of the Seas will also be home to exciting new dining and entertainment options. The Pesky Parrot, a Caribbean tiki bar that first made waves on Utopia of the Seas, will offer fruit-based cocktails, frozen drinks, and surprises. The Mason Jar Southern Restaurant & Bar, a popular spot on Wonder and Utopia of the Seas, will serve up Southern comfort food accompanied by live country music. Guests can also catch live games at Playmakers Sports Bar & Arcade, which offers tasty bar fare and classic arcade games.


New Food and Beverage options:

  • The Pesky Parrot

  • The Mason Jar Southern Restaurant & Bar

  • Playmakers Sports Bar & Arcade



Adventures for All Ages

Allure of the Seas will cater to every member of the family with a variety of activities and experiences. The Royal Escape Room: Apollo 18: Lunar Landing will challenge guests to solve complex puzzles and land Apollo 18 on the moon before time runs out. Laser tag enthusiasts can battle it out in the glow-in-the-dark arena of Battle for Planet Z, while kids can immerse themselves in Adventure Ocean, a newly redesigned space offering hands-on art, science, and tech activities.

Teen travelers will love Social298, a transformed teen space featuring video games, music, movies, and plenty of opportunities to make new friends.


New Accomodation

The Amplified Allure of the Seas will feature two Ultamtie Panoramic Suites situated above the bridge offering 200 degree panoramic views, first debuted onboard Oasis of the shes after her 2019 Amplification.


Allure of the Seas
Allure of the Seas 2025

A New Era for European Cruising

Following its European season, Allure of the Seas will head to Fort Lauderdale, Florida, in November 2025, where it will offer 6- to 8-night vacations to the eastern Caribbean and The Bahamas. These itineraries will include stops at Royal Caribbean's award-winning Perfect Day at CocoCay and the soon-to-open Royal Beach Club Paradise Island in Nassau, The Bahamas.


Allure of the Seas’ transformation is part of Royal Caribbean's Royal Amplified program, which began in 2018 and aims to reinvent the cruise experience by enhancing some of the fleet’s most popular ships. With its upcoming debut, Allure of the Seas is set to become one of the most sought-after cruise experiences in Europe, offering vacationers the adventure of a lifetime.

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